APOM
Promotional Memberships and Co-Branding
The Sales Dilemma
The hardest part of sales is breaking
the ice with new prospects. How do you get your foot in the door?
What would make them sit up, take notice, and give you a few minutes
of their valuable time? And once you've established a
relationship, how can you keep in good standing?
The Marketing Dilemma
The hardest part of marketing is
reaching your target demographic. You've got a great creative,
but how can you know it's getting in front of the people who need to see
it? And, how can you know its getting the frequency needed?
And the variety needed?
The Solution
We have the perfect solution - and
it costs you nothing:
A coupon for free one year APOM
memberships.
For sales, it gets you in the door and
keeps you in good standing. Your customers and prospects will
appreciate the thoughtfulness - and the usefulness - of your gift,
every time they logon to APOM's website.
For
marketing, APOM provides the information your target audience "needs
and looks forward to". This means they visit APOM's website
frequently, and that means they see your messages frequently.
Distributing APOM's complimentary membership coupons increases
exposure of your marketing messages to APOM's base - YOUR target
audience. Think of our platform as your platform - created for YOU -
to expose YOUR audience - to YOUR marketing messages.
APOM and OfficeOurs is the place your
target audience sees your magazine and banner ads. Driving them to
us increases your exposure.
Reports
APOM can provide you with
reports listing how many registrations and
who registered using your coupon
number.
This gives you a great tool for follow up with those customers and
prospects.
How It Works
You will be provided a unique "coupon number" that your
customers and prospects can use to sign up for a free one year APOM membership.
You can use your coupon number in your own promotions
or you can print coupons to give to your customers (simple sign
up instructions, your coupon number and your company name appear in
your promotion or on
your coupon).
They then visit
www.apomonline.org/comp,
enter your coupon number, and enjoy full membership privileges for a
year.
What better way to demonstrate "you care".
APOM Co-Branded Logon Page and Membership
Certificate
(for Platinum Sponsors only)
When you become a Platinum level
sponsor, APOM offers co-branding of its website logon page and
membership certificates.
Members who register for a free
one-year APOM membership using your APOM coupon number will receive:
- a membership certificate with you
listed as their sponsor. (Think
of that certificate, with your company name, hanging on their
office wall.)
And, each time they logon to APOM's
website, they will see a message:
- "your APOM membership
sponsored by sponsor co."
This is just one more way APOM helps
keep your customers thinking about you.
For more information about
APOM's integrated media and marketing solutions, please contact:
Debra Bass
Bass Communications
703-271-0889 phone
703-920-0102 fax
bassdd@mindspring.com
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