A common
misconception is to think of a budget as something that prevents
spending. On the contrary, a budget is really a plan that prioritizes
how company funds can best be put to use. Putting together,
forecasting and following a budget is the key for any business to
succeed.
Purpose of a Budget
“The entire world
is based around budgets,” says Al Tate, a business manager for a
Midwest sporting goods retailer. “We watch the nightly news and we
hear them talking about the national budget. You go to work at a major
company or go into business for yourself and everything is related to
a budget. You go home and balance your checkbook – and figure out your
family budget. It’s not a buzzword, it’s
THE word to succeed by.”
A typical budget has four purposes:
-
Identify expenditures for
the upcoming year
-
Prioritize the importance
of upcoming expenditures and compete for funding of requests deemed
most important to the company's strategic plan
-
Plan financing for those
expenditures
-
Monitor and control
expenditures
According to SCORE,
the Service Core of Retired Executives (www.SCORE.org), which offers
free business advice to small business owners, a budget will also help
you:
-
Make better
decisions
-
Enable you to
develop and maintain an understanding of the internal financial
workings of your business
-
Understand how to
set prices and profit margins
-
Understand the
need to hire and/or fire employees
-
Where to cut
back/where to add resources
-
Paint a picture
and projections involving the short and long term financial future
Methods of Budgeting
Office managers
should be familiar with the three basic methods of budgeting:
-
Incremental
-
Zero-base
-
Compromise
Incremental budgeting is a method that
simply adds a percentage of increase (or decrease) to the budget
amounts for the preceding period to arrive at new figures for the
upcoming year. This method has the advantage of ensuring all
departments share equally in increases (or decreases). The
disadvantage of this method is that there is no line item or
department by department assessment of profitability or waste.
Zero-base budgeting requires that each
line item be justified each budget period and helps ensure that each
request continues to be appropriate based on current needs. The
advantage of this method is that each line item competes against other
requests and is evaluated each year with regard to overall costs and
benefits. The downside of this method is that it can be difficult to
compare and grade competing requests, especially when the requests are
from different departments. In addition, this method requires
substantially more time and effort to produce the budget each year.
A popular method of budgeting today is
compromise budgeting. This method incorporates features of
incremental and zero-base budgeting. For example, the initial budget
may start at 90 percent of the budget for the previous year and
require items above that “mark” to be justified and competed with
other requests.
Preparation and Monitoring of a Budget
Administrative
services are part of the “costs” of achieving sales and revenue goals
and ultimately contribute to the profit (or loss) of the company.
Office managers who are responsible for
delivery of centralized services, when preparing their budgets, must
solicit information from the departments they support regarding
administrative needs for the upcoming year. Will they need the same
services as the preceding year? Are they planning any special
projects for which additional administrative service funds should be
budgeted?
Once the budget is
established, it is then important to closely monitor budgeted costs v.
actual costs throughout the year. If variances develop, it will be
necessary to make adjustments. For example, if one line item becomes
over budget, it may be necessary to cut back on other line items to
ensure the overall budget is not exceeded.
There are a number of off-the-shelf and
custom software solutions that are designed to help you prepare and
monitor a budget. Two popular accounting programs are Peachtree by
Sage (http://www.peachtree.com ) and
Quickbooks by Intuit (http://quickbooks.intuit.com).
Both have budgeting features that integrate with your existing
accounting information and both have modules designed for specific
industries. These programs are designed to make budgeting easy and
help ensure your budget is thorough and complete.
Ten Budgeting Tips for Your Next Fiscal Year
Following are ten
key elements you should incorporate into the budgeting process from
the Fiscal Fitness Newsletter, published by Blackbaud, Inc.
1. Begin with a
strategic plan
The strategic plan
defines how your organization will deliver on its mission. The plan
should be agreed on by executives and should happen before the actual
budgeting process. Decide how to measure the effectiveness of
initiatives. Not everything is measurable -
identify what is and decide whether it is an acceptable
approximation for success.
2. Prioritize
strategic initiatives
You will probably
undertake more than one initiative to support your mission. Some
initiatives will be more mission-critical than others, and some
initiatives will be expected to deliver more impact than others. Weigh
short-term and long-term goals against each other.
3. List the tasks
associated with each initiative
Assign ownership of
tasks. This helps you enforce accountability for delivering on
initiatives.
4. Analyze the
revenue stream - including expected cash flow
Look for seasonal
patterns and for high demand within the range of services you offer.
Based on past experience and current events, estimate what the revenue
pattern will be for the upcoming year.
5. Create a cash
flow budget
Cash is a vital
resource for your organization. Once the annual and operating budgets
have been finalized, they can be converted into cash flow budgets to
verify the availability of resources and to highlight times of slower
cash flow.
6. Analyze past
spending patterns
Look at the
effectiveness of past spending, and determine if it produced the
desired results. Ascertain whether the results were attained as cost
effectively as possible. Determine if past measurement methods
produced an acceptable approximation of success. Analyze where
efficiencies can be gained by negotiating better terms or rates.
7. Develop a capital
budget
Capital budgeting is
the process of making long-term planning decisions for investments.
Good long-term decisions help your organization extend its reach into
the community and expand its services.
8. Gather team input
Those responsible
for overseeing the implementation and delivery of a particular program
should have input on whether the goals are achievable based on current
resources - time, money and staff.
9. Consider the use
of a rolling budget forecast
Traditionally,
budgets are done for 12 months or on an operating cycle. Consider the
use of a rolling budget forecast - start, as usual, by budgeting for
12 months ahead. As each month passes, have department and program
managers add a month to the end. This eliminates the need for heroic
one-time efforts each year and a resulting document that becomes
gradually obsolete as time passes.
10. Send budget and
actual reports to the budget managers every month
Ask them to explain variances and reforecast as necessary.
Conclusion
Office managers are
responsible for preparing budgets for administrative services (such as
office supplies, equipment, furniture, technology, and services) and,
in small offices, may be responsible for
preparing the entire operating budget. A basic understanding of the
practices outlined above is vital to the operation of their office and
success of their company.